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About the project
Designing for Shameless Snacks was hands down the most fun and playful project we tackled for eJam. This brand thrives on bold colors, quirky personality, so we made sure every email header, banner, and promotional graphic reflected that same high-energy, unapologetic vibe.
Our goal was to create visually dynamic and engaging assets that not only showcased the brand’s vibrant identity but also encouraged interaction and excitement. We leaned into bold typography, punchy color palettes, and playful layouts that captured the essence of Shameless Snacks—delicious, fun, and guilt-free indulgence.
One of the biggest challenges was maintaining high-quality, eye-catching visuals while keeping file sizes optimized for fast-loading emails. We incorporated lightweight animations (under 5MB), like bouncing snacks or freefalling sugar, to add life without slowing down performance. These elements helped bring the brand’s quirky personality to life, making each email an experience rather than just another marketing message.
We also crafted engaging, snackable Calls to Action (CTAs)—no boring buttons here! Instead, we used fun copywriting, playful icons, and bright contrast to make sure every CTA popped and encouraged clicks.
Every design was carefully optimized for both desktop and mobile, ensuring that the Shameless Snacks personality shined across all devices. This project was a perfect blend of creative freedom, strategic execution, and pure fun, proving that marketing can be just as bold and exciting as the snacks themselves!
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2024 Vancouver, BC
Shameless Snacks
eJam
UI, Marketing
Toolset

