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About the project
This concept aims to improve the post-purchase experience by streamlining package tracking and empowering users with greater control over their deliveries. By addressing pain points related to package theft, delivery uncertainty, and inefficient tracking workflows, this solution enhances user confidence in online shopping.
User Pain Points:
“I’ve had packages stolen from my porch because I’m not always home to receive them.”
“Delivery estimates are vague. I can’t plan my day or provide special instructions to avoid theft.”
Unique Approach & Value Proposition:
Instead of requiring users to adopt a separate platform, this solution integrates seamlessly into existing e-commerce and logistics experiences. By embedding tracking enhancements within websites, mobile apps, and smart devices, it reduces friction in a traditionally multi-step process.
Key benefits include:
✅ Frictionless Tracking: Users can check package statuses instantly upon accessing their preferred shopping platforms—eliminating the need for multiple redirects or manual searches.
✅ Improved Accessibility: Less tech-savvy users benefit from intuitive, embedded tracking without navigating complex workflows.
✅ Enhanced Control & Security: Users can set delivery preferences, receive proactive alerts, and compare standard vs. premium tracking services in real time—reinforcing the value of expedited shipping.
By refining the tracking experience within the existing e-commerce ecosystem, this solution enhances user trust, increases engagement, and may drive adoption of premium services.
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2024 Vancouver, BC
Delivery Timeline
Brainstation
UI, Ux
Toolset
