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About the project
I had the opportunity to work with MexFresh Produce, a brand specializing in fresh produce, while I was a designer at a publicity studio. My role involved creating marketing strategies and content, as well as redesigning packaging and contributing to the brand's web design and overall visual identity.
Social Media Content & Strategy: Developed engaging social media posts and strategies to increase brand visibility and promote the fresh produce line.
Packaging Redesign: Revamped the product packaging to better reflect the brand’s fresh, high-quality offerings, ensuring it appealed to both retail customers and distributors.
Web Design: Created a user-friendly website that aligned with MexFresh’s branding, providing a clean, fresh look that showcased their products while enhancing the user experience.
Branding: Contributed to the overall branding efforts, ensuring consistency across all marketing materials, packaging, and digital platforms.
This project helped to strengthen the MexFresh brand and establish a cohesive visual presence across both digital and physical touchpoints
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2021 USA
MexFresh Produce
Mexfresh, Reyero Studio
Web Design, Marketing
Toolset


