AR Studio

The La Gioiosa marketing campaign was a standout project that leveraged a bold, yet subtly playful brand identity, ultimately earning the SIA Silver Award in 2021 for its strong and effective execution. The campaign’s success was rooted in a strategic fusion of handcrafted sketches and innovative product presentation, setting La Gioiosa apart in a competitive market.

Our creative direction focused on blending traditional artistry with modern marketing, using hand-drawn illustrations to introduce an element of authenticity and charm. These subtle, organic sketches added a personal touch, reinforcing the brand’s heritage, craftsmanship, and approachable elegance.

In addition, we reimagined product showcases in innovative ways, ensuring the visuals were both aspirational and engaging. The campaign’s design choices—including sophisticated compositions, warm textures, and a refined yet joyful color palette—helped establish La Gioiosa as a brand that embodies celebration, quality, and effortless style.

This project exemplifies how strategic creativity and thoughtful branding can elevate a campaign, turning it into an award-winning marketing success.