AR Studio

The brand identity for Dedicado Mezcal was meticulously crafted to embody the meaning behind its name—"dedicated" or "dedicated to." The concept pays homage to overlooked figures in Mexican history, infusing the product with a deep sense of tribute and reverence. This narrative-driven approach shaped a visual identity that feels both monumental and intimate, celebrating the untold stories of those who have shaped Mexico’s cultural landscape.

Inspired by themes of recognition and achievement, the design embraces a "trophy-like" aesthetic, positioning the bottle not just as a container, but as an object of honor and distinction. This approach led to a bold yet elegant form, where metallic finishes, embossed detailing, and sculptural elements evoke the prestige of an award or commemorative artifact. The structural design choices reinforce a sense of weight and permanence, ensuring that the bottle itself becomes a symbol of the dedication it represents.

To root the brand firmly in mezcal tradition, we integrated subtle yet meaningful references to the agave plant—the heart of mezcal production. These motifs appear in engraved patterns, label textures, and color selections, creating a harmonious balance between heritage and modernity. By blending contemporary design principles with artisanal craftsmanship, the branding remains both timeless and relevant, appealing to discerning consumers and connoisseurs alike.

The result is a refined and evocative identity that not only honors Mexico’s rich cultural and historical legacy but also elevates the art of mezcal-making itself, positioning Dedicado Mezcal as a symbol of excellence, craftsmanship, and respect for tradition.