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About the project

For Bug MD, we developed a series of visually engaging email headers, banners, and promotional graphics designed to captivate audiences while maintaining brand consistency. Our goal was to create high-converting assets that not only aligned with Bug MD’s identity but also leveraged strategic design elements to boost Click-Through Rates (CTR) and drive conversions.


A key component of this project was incorporating interactive and dynamic elements, such as lightweight GIFs (under 5MB), to enhance engagement without compromising load speed. These subtle animations added a layer of interactivity, making the emails more visually appealing and increasing audience retention.


To maximize impact, we focused on clear, compelling Calls to Action (CTAs), ensuring they stood out through thoughtful placement, contrast, and copywriting that encouraged immediate engagement. Our designs also aligned with current email marketing trends, incorporating strategic use of color, formatting, and textures to enhance readability and brand recognition.


All email designs were meticulously optimized for both desktop and mobile, ensuring a seamless experience across devices and enhancing accessibility. This project highlights our ability to merge aesthetic appeal with conversion-driven strategy, delivering high-performing email campaigns for Bug MD.


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2024 Vancouver, BC

BugMD

eJam

UI, Marketing

Toolset

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